This is a Hoppe's Cleaning Kit known as the BoreSnake, model 34011.
Take this complete" super compact BoreSnake Gun Cleaning Kit anywhere. The rugged" soft-sided case attaches easily to a belt and fits compactly into a box or bag.
Features:
BoreSnake
Hoppe's No. 9 Gun Bore Cleaner
Hoppe's Lubricating Oil
Hoppe's Weatherguard Cloths and pulling tool