This is a Real Avid Cleaning Kit known as the Master Cleaning Station, model AVMCS-AR.
Upgrade your cleaning experience with the world's first AR15 Master Cleaning Station. Designed for comprehensive cleaning of AR15s. It combines a Next-Gen cleaning mat with an intelligently designed cleaning kit filled with an extensive set of AR15 cleaning tools. It provides how-to cleaning and maintenance instruction and keeps easy-to-lose gun parts organized while you work. Provides a huge work area for a completely disassembled gun" yet rolls up for compact storage in the included bag.
Features:
Next-Gen Cleaning Mat
Cleaning Tools
Maintenance Instructions
Compact Storage