This is a Real Avid Tool known as the Smart Drive 90, model AVSD90.
Smart Drive 90 is an advanced gunsmithing driver set. The main driver features a magnetic bit holder" rubber grip" jeweler's spin top & 360 degree LED light. It partners with the small "close quarters" driver to create Force Assist. Force Assist is a proprietary system that helps users to loosen frozen-in-place screws as well as precisely tighten screws.
Features:
Magnetic Bit Holder
Rubber Grip
360° LED Light